Well, congrats to Susan O’Brien for the product placement of the century on SNL tonight.

If Publicis did it, kudos. But if it was all organic, then congrats all the same to being the most talked about thing in Canada (for a day) in about 8 hours.

funny
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Not sure Canadian Tire is struggling with awareness in Canada. Mike Myers in a shirt at 12:58 am probably isn’t going to drive a lot of in-store traffic.

likefunny

It feels organic to me. Mike Myers is just running through his Canadiana wardrobe.

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Brother please go touch some grass

likefunny

People still watch SNL?

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🙋🏻‍♂️

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For reference...

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Thank you lol

I wouldn't say it's intentional product placement--it's MM's intentional momentum on a cultural moment/his own brand image as a Canadian from a couple of weeks ago on the show. Sure, Canadian Tire could benefit, and good for them. But to say that it's an intentional product placement is a reach of Gumby-level proportions.

likefunny

You think this is the product placement of the century? Lol. You must be old af.

likefunny

Cue the reactive merch campaign in 3, 2…

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Ok but Susan obrien isn’t responsible for ANY of that brands success

Haha not true. The day after, it was the second most trending item on X, spawned stories in papers across the country, organic search for Canadian Tire was up almost 25%, and Musk even got into the fray.
Then it all went away of course the day after… but hey for a merch drop campaign that wasn’t a merch drop campaign what do you want lol.
https://ca.news.yahoo.com/elon-musk-trashes-canadian-tire-153102977.html

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