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I feel betrayed. Kab Hua Meeting😑😶🥹

Additional Posts in Ad fish in Toronto 🐠
Toronto ad fish 🤠 I’ve spent most of my career working as a copywriter in London (6 years here, 2 years Toronto) and the market is pretty different here. I’m planning on moving back home but wondered….how do you find work in Toronto? Agencies barely post openings, is the recruiter scene strong? Is it mostly who you know?
Still waiting for the Heinz soup response
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Rising Star
Not sure Canadian Tire is struggling with awareness in Canada. Mike Myers in a shirt at 12:58 am probably isn’t going to drive a lot of in-store traffic.
It feels organic to me. Mike Myers is just running through his Canadiana wardrobe.
Brother please go touch some grass
People still watch SNL?
🙋🏻♂️
For reference...
Conversation Starter
Thank you lol
I wouldn't say it's intentional product placement--it's MM's intentional momentum on a cultural moment/his own brand image as a Canadian from a couple of weeks ago on the show. Sure, Canadian Tire could benefit, and good for them. But to say that it's an intentional product placement is a reach of Gumby-level proportions.
You think this is the product placement of the century? Lol. You must be old af.
Cue the reactive merch campaign in 3, 2…
Conversation Starter
Ok but Susan obrien isn’t responsible for ANY of that brands success
Conversation Starter
Haha not true. The day after, it was the second most trending item on X, spawned stories in papers across the country, organic search for Canadian Tire was up almost 25%, and Musk even got into the fray.
Then it all went away of course the day after… but hey for a merch drop campaign that wasn’t a merch drop campaign what do you want lol.
https://ca.news.yahoo.com/elon-musk-trashes-canadian-tire-153102977.html