Well, we knew this might happen to Open X. It came down to cost. Publicis was willing to undercut WPP. As someone who works on the Open X team, all I can say is God's speed to Publicis. All that glitters isn't gold. And working with a direct competitor who is after the business will only create tension and mistrust.

likeupliftingsmart
Posting as :
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Is that how Publicis keeps winning accounts by overpromising and undercutting their competitors’ fees? And as a result, Publicis employees are always overworked and underpaid.

likehelpful

With the most important thing being cost apparently, what about companies bringing media 100% in house?

Do not work at Publicis. Do not apply at Publicis. Do not engage with Publicis.

Let them fall and learn their lesson.

likefunny

New roles for a bunch will not always be in your speciality depending on your level. Will staff groupm first, hold for RTO attrition and people to follow accounts and fill holes and then reopen. WPP unlike the others haven't done mass layoffs not yet at least

like

That’s how Media.Monks (sorry, “Monks”) lands clients as well. It’s a long-time holding company move. Nothing new here.

like

Dumb move nonetheless

Creative stays with WPP.
Shopper stays with VML.
Commerce media moves to MARS

smart

Publicis teams benefitting from the longest and most robust transition that anyone has ever given Coke and STILL have Mediacom on the books. Hopes Publicis goes down in a puff of smoke getting themselves into bed with the world's dumbest client

funny

Is the commerce/shopper stuff staying with WPP though?

Not clear yet

Is creative still staying with WPP?

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