Went to the M&Ms store in Times Square recently and love how each character has their own brand, including font! They also had a wall with how M&Ms branding/characters has evolved over the years which was fascinating to see.

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They really dove into personifying their characters over the past year or so, and you can see it working! They are becoming topics of memes at this point which to me means you are winning in marketing lol

Yes absolutely haha. That was definitely their intention! This is a very touristy store but I low key love going 😂

Despite all the years I worked in Manhattan, I never ventured into this store. Next time I'm in the area, I need to stop in.

Honestly I’m just impressed that you managed to survive Times Square without getting tackled by one of those creepy dudes dressed up as Disney characters

Now i have to go visit the M&M store when i visit NYC next. Smart move on their end individualizing each character!

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