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Don't move brands there. While I think Bluesky has a definite niche and isn't going anywhere soon, it's not built for the advertising ability of a Meta or TikTok, and if the users have any say, it won't be. Brands and celebrities regularly get bullied off the site because it's a strange echelon of anti-capitalist sentiment. For now, anyway, you'd be doing your clients a disservice.
I just joined Bluesky last week and it does give old school twitter vibes, which I enjoy because that is what I missed. I am torn on if I should create an account for my clients. I’m thinking it might be good to secure usernames and get a little ahead of the curb. Not sure just yet.
Or sure, it was brands that ruined twitter. Not the twitter executives trying to compete with other social media platforms like Facebook and adopting the wrong tactics from these sites. And getting rid of the chronically timeline, and messing up their algorithms before handing their site to a billionaire who wants a social network to boost his own ego and push his agenda. Brands do live to force their way into whatever is popular but twitter failures cannot be blamed on brands
I think it will be a huge flop like Rumble or Truth Social was for the conservatives who threatened to leave Twitter in 2020-2021. It's going to be even more of an echo chamber than social media already is, i give it 3 months tops
In 2025, i have all the faith in the world that we’re finally going to learn what the word censorship means. (Hint: private companies and users can’t censor you.)
But it seems today is not that day.