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What are the best Programmatic Adservers for Display, Mobile, Video, and Connected Devices?

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DCM (or Display & Video 360 as it is now called), largely because our agency globally works with DoubleClick, but also because of data integration, smooth cross-channel measurement, and because it's owned by Google.

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I’ve had a lot of success with AdForm, an ad server that’s just breaking into the US market. They have device fingerprinting and cross device technologies, and they’re willing to provide transaction level log data on their device fingerprinting and cross device id graphs. The biggest caveat is that because AdForm has unified IDs across their ad server, DMP and DSP, Google has special requirements for the ad tags that are loaded into Google buying platforms like AdWords. Nothing that’s not manageable though!

Additional Posts in Digital Media Buying

I work in a REALLY small office, and there are two employees here who are beyond obnoxious - everyone agrees but no one does anything. Any tactful ways to broach the subject with my boss in our (CT)

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Currently having a very scary Monday and my anxiety is at an all time high. I’m currently on the bench so I don’t even know what is going on, does anyone have tips or suggestions?

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Hello folks … can someone share WLB at @PWC salesforce practice at SM level?

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I’m a TV promotions producer looking to jump into content any recos?

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What will be the avg salary for PLSQL developer with 3 YOE?

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My office doesn’t have a pumping room, and neither does the building really. The building offered to let us use a different floors bathroom lounge...went to check it out and it was pretty dingy. :(

Can someone share some insights on this? How hard is it to get promoted at Salesforce vs PwC (typical number of years, objective qualifiers for promotions etc)

Sr Tech Arch --> Director at Salesforce?

vs

Sr Manager --> Director at PwC

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What special things do you do to remind your significant other and children you love them? When I am on the road I will send a small text saying why I love them randomly in the day.

uplifting

Anyone know what’s happening with Effies North America this year? Obviously there won’t be an event. But, are they going to announce the winners anytime soon?

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Ladies, do you ever feel like we could be doing more for the world? Im constantly struck by the fact that we have one life and it could be spent doing more meaningful work. Continued...

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My brother took care of my doggo while I was on PTO and my niece LOVED it. Daily snuggles before pre-school and watching weekend cartoons

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Hi Guys,

Please let me know in hand salary for below salary structure in Persistent Systems considering 80C is fulfilled . Request to please advice , I have 12 years of experience

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I'm considering a pivot to product design, my background is in art direction but most of my agency projects are digital. I'm looking for resources to teach myself fundamentals of product design. What helped you?

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Anyone know anything about Cedar, the payments company? I’ve seen a few roles on their website that look interesting, but I really don’t know much about the company itself and would welcome any insights on the firm, growth potential, etc.

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how can we save more tax at TCS

Does shell employee get any benifit from shell petrol station ?

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Kpmg - explain new partner event in Spain…is it 100% comped ?

likefunny

What kind of career can i switch to if i want to leave human capital consulting?

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Hi guys.. Need 11❤ to get DM enabled.

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Im joining pwc soon as an A1 in audit but i have a newborn. Is it doable?

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Additional Posts (overall)

Can someone please help mentor me?

I deal with a team that I ask for help to show me how to do something after requesting a task to be done. I am happy to work on the task and learn. All they do is make sure to cover their butt by making an e-mail trail showing the bare minimum of information and expect me to get a task done. After, I tell them I need you to show me how to get the task done and shadow me in order for me to get the task done 15-20min.

I feel like I am drowning daily.

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This might be a dumb question, but I’m relatively new to marketing and trying to learn about different types of agencies. Are media agencies involved in the creative process at all or it’s literally just media planning and buying? I’m looking at different company websites like omd, mindshare, etc. and it looks to me like they are doing projects that creative agencies typically do. Is there a big difference these days between a creative agency and a media agency or there is a lot of overlap?

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Hi 👋 I’m new to the LA area and looking for good networking events. Any places I should look into? Thank you in advanced!

Media Planning at OMD. Good move or avoid?

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Any one hear of Adludio? Any thoughts?

How is everyone handling Youtube brand safety? It seems too quite right now

Struggling to find work. Anyone know of any agencies hiring for programmatic or paid social roles?

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Looking for a digital strategist contractor that can produce pitch proposals, jump on the team as needed for presentations, and help identify appropriate channels and execution hurdles. Message me!

Do any dsps support IP address list targeting?

Thoughts on branded search incrementality?
In what scenarios do you see it helping the bottom line vs not? Is. Competition, etc.

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If you’re interviewing a candidate for a leading position in Search what’s a question that you would consider experts could answer and what is the answer you’d expect?

Any thoughts on LoopMe for a performance buy?

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Would anyone be free for a call to clarify some performance marketing concepts? I feel like I let my team down by not being able to guide them better in how to optimize performance campaigns.

Hiring a search marketing manager client side. Need strong performance background. Ideal candidate is a search practitioner with 6+ years of agency experience. SF/ Bay Area

What percentage of ad spend does your agency charge as a fee?

Mine just went to 49%, which seems outrageously high.

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Has anyone seen good traction on the new-ish Google Discovery ads? My teams have had mixed results here so far, and the lack of placement transparency has been a challenge. Writing ads that can appeal to users on the Google Feed, Gmail, and YouTube seems to be the most difficult part, and different accounts (or even campaigns) have wildly different CTRs, likely indicating Google is preferring certain placements for each.

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RANDOM - Does anybody else get non-stop ads on Facebook from people selling their “miracle digital marketing funnels”?

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Does anyone have a POC at TikTok regarding gaining access to their self-serve paid Ads platform? Anyone having trouble gaining access to it?

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How do you get into media buying without experience? Actively looking for a junior media buying position. I've had several final interviews but no luck yet-super competitive!

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What is Ad Hoc? I keep hearing this being used in different ways.

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