What are the differences and similarities of copywriting at an ad agency vs. a branding agency?
The reason I ask: I feel unfulfilled in my current role as a direct-response copywriter at a tech company and am thinking through next steps. I crave coming up with creative ideas and concepting with a close-knit team. I also appreciate brand strategy (I started as a junior strategist at an agency before realizing I belong on the other side of the brief).
Thanks in advance!!

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Ad agencies also do branding. Branding agencies are rarely good at ads

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Ad agencies you come up with lots of ideas to solve one problem. Branding you come up with one or two big brand platforms and apply it through voice.

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The ratio of designers to art directors in branding is about 10:1 so I usually work with 3-5 on a project, vs at an agency where I had 1 AD partner

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Sounds like you should go to agency

Yeah but be prepared to take a back seat to designers in a branding shop. It’s not like working with Art Directors who are used to partnering up. Odds are they prefer working alone vs teaming up with a writer

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Direct response is where the money is though.

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