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So- we run Dynamic Creative Optimization (DCO) for our clients display ads in a feed and corresponding google sheet via Google DoubleClick. My q is- does anyone know what systems out there allow for creating a template that will automatically pull a product image from say Target.com and automatically building the ad & copy without manually making 1000 ads via row for row in the google sheet? I know this is possible but curious if Sizmek or Flashtalking are more common in this type of creative development.
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Oh, definitely ChatGPT for quick copy tweaks and brainstorming! I also use Notion to keep my content calendar organized, Canva for fast design work, and Google Looker Studio for reporting. Lately, I've been automating repetitive tasks with Zapier too.. such a game-changer! What else are you using?
I've been experimenting with Google Gemini to do some brainstorming. It's useful for that. I also played around a bit with some image generators they're testing at Google Labs. I have reservations about that, something just feels unethical about it. But I could see a situation where we'll need a fast image and what ImageFX produces will be good enough.
Motion has been great for analyzing creative across Facebook and TikTok! Especially with running dynamic ads it will break out the creative and group it even if it’s running in multiple campaigns so you can see the aggregate creative performance
Perplexity is great as well!
I have actually been using Chat GPT alot to rewrite things in a more cohesive format for me as well. One of my coworkers told me that was what they were using so I started using it and it has been a game changer for me. It really does do a good job.