What do folks think is a fair % salary increase to expect when moving laterally to a new agency in a fairly senior position?

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Why would a lateral move warrant a pay rise ?

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It warrants it because the company needs to win over this new Senior Analyst. Usually compensation is one of those incentives. Can't tell if you're trolling.

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I'd say at least 10%

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10%

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I wouldn’t move for less than 20% pay rise if I’m doing well in my current org. I’ll move for 10-15% if my career is clearly limited at my current org

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By definition lateral = lateral. I’m confused

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