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Who does your taxes? Need a recommend. Thanks.
Community Builder
How is it working in house at Nike?
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It’s all a shell/numbers game for investors. Like crypto and NFTs, it’s going to plateau and after corps have sunk so much money with no returns, it’ll crash, then become niche or integrated in a small way into what we do.
For things low on the funnel (performance marketing etc) and previs-type stuff where we used to do PSD comps with scratch imagery, it may prove extremely useful. But anything that requires rights management or actual thought/craft, you still need an experienced creative team to produce.
The secret would be to train it exclusively in content that you (or a client) own rights to and use it to spit out visual ideation. Mind you, not conceptual-just executions.
I think a lot of consumers see it as a fun “toy” (def how it’s integrated into products) but once it’s in application in comms or branding, there’s a deep distrust.
Existentially, if everything you see is written/created by a genai and completely artificial in nature, right down to the product imagery itself, are you even experiencing any form of reality? Bigger yet-If everything lacks cohesion and meaning, and there is no human involved, what is the point of, well, any of it?
Even bigger yet, if the ultimate goal is to replace skilled, well-paid labor with AI you don’t have to pay and doesn’t spend money in an economy, then what happens to jobs (not just creative ones)? To the nature of work? The economy? The system of capitalism? What about critical thought and objective reality?
I digress. Basically IMO, I hope this too shall pass and we’ll come out the other side with a couple useful new tools in our arsenal that enhance our creativity, not replace it.
Coach
The culprit are the snake oil thought leaders of LinkedIn.
MARKETING IS DEAD
PIXAR IS DEAD
ABRAHAM LINCOLN IS DEAD
And so C suite figured it must be true.
Lincoln is dead by the way.
Mentor
I don’t know if you’ve heard, but TV has been declared dead since the 80’s, but it just refuses to listen.
Enthusiast
Im more worried about Canva users than AI.
I feel pretty good, actually. Just gonna eat my popcorn and watch it all burn to the ground, then get my invoices ready for when they all line up to hire a real person who can spell, use proper syntax, and interpret cursive handwriting like I found the fucking Rosetta Stone. It's Idiocracy and, like all true Idiocracies, it, too, shall fail.
<cut to me scooching over, offering you some popcorn...>
AI is and perhaps always will be a scare tactic more than a long-term creative solution. The way it commandeers creations and paints an additional facade over it to make it seem tangible and how it's every bit artificial and not intelligent leads to many instances of misuse.
I believe it can be a really cool tool for storyboards, idea generation, concept testing, etc. But without a creative team to interpret that into something actual humans will engage with, it's just a hallucinating algorithm.
Additionally, people are emotional beings and appealing to commonalities in life experience leads to more of an emotional tie to the content/brand/product/whatever than a lackadaisical graphic with an unsettling AI aura. Perhaps it'll be used ironically for brain rot content, because that's the truest exception, but perhaps people will continue to grow weary of humanoid ai renderings and be bothered by the lack of actual design prowess, thinking it lazy instead.
Coach
You know those YouTube videos where guys say their totally cut six pack abs came from walking a mile a day?
Same thing.