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Rising Star
I dont know if they add value but they do a hell of a lot of work that I'd probably have to do if they didn't exist so god bless 'em
They add value in the sense that they are billable
They advise where to bring the boat and what bait to use. Can creatives catch big fish without them? Maybe, but it’d be a hell of a lot harder and less effective
In my experience, the best creatives don’t really *need* strategy, but they still figure out a way to make strategy additive to what they do. To be clear, I’m talking about 99th percentile talents.
every time a client gets mad at my writing for a strategy reason i am grateful for strategy