What does an Account Director do at a large agency? What are the day to day responsibilities? Pros and Cons of this type of role?

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It can vary by agency - media and creative agencies are very different in the role.

A lot of client management and organization.

In a creative agency or 360 agency, they’re the glue that holds the account together. Wrangles the strategists [like me], creatives, clients, media team. account execs do a lot of the day to day stuff that keeps the trains running on time. AAEs do a lot of grunt work [minutes in meetings].

A good A/D is a partner to everyone and facilities the execution of the great work. Great ones make it look easy which it’s not.

If we ever start shooting again, that’s a whole different ball of wax where they keep everyone happy on shoots.

I’ve been been at pure media agencies where account people do some of the strategy as well.

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