What does Marketing Finance do?? I’d love to learn more about their day-to-day because it sounds like it’s just a lot of budget management

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What does marketing even do? 😆

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Lol touche

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Marketing finance, not be confused with finance marketing Calculates and benchmarks ROMI. Manages operation and capital budgets. Approves programs and campaign.

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There is some strategy in there around marketing effectiveness, media mix—it’s not always just P/L. Test and learn strategies, requires a good bit of good math and stats skills to make sure you’re doing a test right.

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Our financial marketing helps in the process of planning and delivering financial products and services. It definitely deals with a lot of financial management. So it's more like ensuring that all financial investments are beneficial to the company to generate more revenue.

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I can actually answer this one! I've been on a FAANG Marketing Finance team for a few years now. Yes, at core we provide FP&A support to the marketing team (run their annual budgeting process, help them move budgets and open spend, track spend forecasts and variances for senior leadership, etc). On top of that though, we basically help with any financial analysis that's needed to evaluate the effectiveness of marketing efforts, make tradeoff decisions between products or initiatives, estimate the long-term value created by marketing and brand metrics, and generally add a financial data-driven layer of analysis to marketing.

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I have 11+ years experience in TCS as Business analyst in payment Cards domain. Also currently leading Cards product development, QA team as Scrum Master and serving banking clients as product owner.

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