What makes a restaurant an “it” place? If you have great staff and amazing food, you’d think you would naturally become popular, but I actually think marketing is the secret sauce that makes you or breaks you. What do you think?

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Marketing is an important component of a restaurant business, but it's only part of what has to be happening. Smart marketing can bring people in, but if the food and the vibe doesn't cut it, people won't come back. Something to keep in mind is that word of mouth can be effective marketing, and that has to inspired during a customer's visit. If someone has a wonderful meal and tells their friends, that's when you achieve "it" place status.

Food above all, then marketing, then vibe, then staff. In the internet era, marketing isn't just TV and radio advertisements. It's great social content, SEO and reviews as well. I hate review sites like Yelp and Trip Advisor, but having a good reputation on them is essential for getting discovered and becoming popular.

Restaurants have one of the highest failure rates out there. Agree to all of the above, but also the business and numbers side needs somebody who knows in and out. Word of mouth is the best marketing, but always room for some extra advertising.

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If the company makes less than $1 million per year or does not engage in intercontinental sales, the company is not required to pay the overtime rate of time and a half, just your base rate.

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