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We are a fully remote, fully digital company. So 100%. Outside of the employees, of course. We don't do any marketing campaigns that aren't completely digital.
It's around 50%. The rest of the budget goes to PR, contractors, content creation, and all the tools and platforms we use on a day-to-day basis.
From the marketing budget, close to 75% goes to digital at this point. Every year it’s been bumped up some, and that’s around what is holding steady at this point.
Outside of people and tooling, 100% Digital. I’ve contemplated playing with a hybrid approach (Digital, Targeted OOH + Activation teams) for specific events ie Super Bowl. But it’s hard to justify when I already get solid attribution, CAC and ROAS sticking with pure digital.
How about events like conferences. Either attending, hosting a booth or throwing your own?
25%?? I guess it depends what you count as digital marketing (social included or just SEO? Etc)