What was Chase’s rationale when deciding to give a $500 southwest credit if you spend $75K+?

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The (correct) rationale that the vast majority of people are not like us min-maxing everything. I know plenty of people who just put everything on 1 card (e.g. CSR) and redeem it as cash back or through the portal.

I agree it sounds silly, but it is effectively an extra ~0.67% back on your spend (depending how far you exceed), which in the world of credit cards is actually half decent

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