What work/materials do you save as part of your Account Service “portfolio”? If you were to leave your agency, what would you want to take with you as examples of your work?

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Portfolios are really reserved for creative and maybe strategy. For Account, it’s really about results so be sure your resume is clear on how you grew revenue XX% YOY, etc.

Have a case study or two on hand to highlight YOUR role in the project. Talk about client challenges, breakthroughs and more behind-the-scenes vs. the idea and strategy.

But a formal book?! Nah.

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Personally I like to keep any new processes I may have help institute or a process I felt was integral to getting the work done efficiently. Also brand planning workshop decks that I’ve assisted with putting together that could be utilized across multiplet Therapeutics Areas.

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I have a website that showcases my award-winning status reports.

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