What’s a supposed best practice in our industry that you’re convinced is actually just a myth we all keep repeating? I personally think that it's that we always need to be everywhere, on every platform. In reality, spreading budgets too thin usually dilutes performance, and I think it’s better to dominate where your audience actually lives than chase visibility for the sake of it.

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That higher ad frequency automatically means better results. Sometimes more impressions just lead to ad fatigue and wasted budget. Quality creative and relevance beat repetition every time.

I completely agree with you. Investing in platforms that connect you with the right audiences is key, not spreading budgets to thing across the board

Bigger isn't always better.

I've generated multi-million dollar clients with a $10k budget and experienced little ROI from million dollar campaigns.

That if it's difficult to measure the success of, it's not worth doing. I've watched brands fail because of this mindset.

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