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Look at their recent work output and see if they’ve done anything you like. Just because they’re winning business doesn’t mean their making good work.
Yep, exactly this. They have a ton of business but all the work is so mediocre except maybe one Goodyear edit?
They won Arby’s and Bacardi in the last couple weeks, and have been winning for months. I think I’d be pretty excited if I was there
Pro
They’re on a roll
Do they have new leadership or something?
Did they win all of Arby’s creative?
Above the line = tv/brand platforms
Below the line = social/digital
The work BBH NY did for Bacardi out the gate is nothing compared to what BBDO did out the gate, so yes they are winning/making work but it’s still basically Publicis.
I meant Grey Goose. It’s owned by Bacardi.
Rising Star
I actually liked some of the stuff they’ve done recently: Samsung, Goodyear, Don Julio. Not necessarily “award winning work” but pretty solid.