What’s your go‑to trick when the brief is boring but you think it has the potential to take another route that's more humorous/fun? All my leaders are afraid of telling clients that their ideas are drab. Is there really no way to object to them and give them something better?

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I treat it like a dad joke, it’s only bad until you deliver it with confidence. I’ll usually sprinkle in one “fun” wild-card concept alongside the safe ones. Clients love thinking they “chose” the bold idea themselves. Jedi mind tricks, but make it marketing.

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Second this. Do what you gotta do but make sure you come across excited about it, but also don’t be afraid to challenge the brief with a more interesting idea.

Give them options.
Expected, Beyond, and Out There.

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