Who crowned her the queen of advertising? I used to like her content, but she’s starting to be a bit much.

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Eventually every social media of any kind or type becomes a bit much. It's inevitable as they try to grow and expand their reach and influence. There is some kind of correlation between growth in popularity equating to a growth in the insufferable factor, I don't know why, but it seems to play out again and again.

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I think she’s good. Seems sweet and isn’t annoying. It’s genuinely good that people like her are still excited about our industry, honestly.

likefunny

SC1 you’re just too cool for school. If you “don’t care”, why are you even here having this conversation trying to convince us all how little you care?

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Dont even know who that is

likefunnyuplifting

You can use it on a regular web browser on a desktop, a lot of people forget this! You can also watch it on a TV set via the TikTok smart TV app. This can help make it less addictive than it being on your phone.

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She’s annoying and opinionated. And doesn’t have enough knowledge to spew half the nonsense she does.

Sounds exactly like an ECD in the making.

likefunny

Never heard of her

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unfollowing her is also an option

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likefunnyhelpful

The tension with these adland LinkedInfluencer
types is that they’re ad people themselves, but don’t have the profile for being good at that job…their profile comes from commenting on other ad people’s work.

Unlike critics, they don’t have the benefit of not trying to also do the thing they’re critiquing. So what may begin as entertaining can quickly get tiresome.

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Hit the nail on the head.

Who is she?

likehelpful

She's been on TikTok for longer, started migrating to IG after the TikTok ban scares.

Don't think anyone ever named her the "queen of advertising" as implied by OP. She's quite open about her intentions with her account. Don't have to always agree with her, but it helps enrich the conversation at a social-media-post level.

likefunny

Who dis?

likefunny

she’s the only one in this niche, but that doesn’t mean that she’s good

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Guess that’s why it’s a niche

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I enjoy her content, and I just don't know any other account that comes close to providing updates on the industry. Besides more editorial publications, of course, but I often don't feel like reading; my bad.

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Never heard of her until today, looked her up on IG, already hate her. thanks a lot OP.

likesmart

Maybe she'd be slightly less annoying without the Gollum face filter.

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Just unnecessary, honestly.

likefunny

I throughly enjoy her content and appreciate the conversations she sparks around the work itself. I don’t think there’s enough content like this.

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Can someone drop her name?

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Her IG handle name is literally on the screen

funnylike

Just another blow bag pontificating. Next.

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This Gary Vs daughter?

Who?

One one hand, good for her for recognizing that posting a bunch is an easy way to build name recognition and advance her career. I’m fine with most of her takes that I’ve seen, and I could see her content being helpful for junior or aspiring creatives.

On the other, wow would it hurt me as a creative to be more known for my advertising critiques than my actual work

Few are known for anything, so to simply be known for having an intriguing take on advertising is something. Anthony Bourdain by his own admission wasn’t much of a chef, but few were as good as he was at explaining and inspiring love for food and an understanding of why something is good and meaningful.

likesmart

Good lord, what a bunch of haters. I'm with WK1 — I think she's great and if you don't, you get to not follow her. She's a whole lot more smart and pleasant than most "thought leaders" on LinkedIn. Oh and your ageist takes suck too. I hope you all find something to brighten your days.

I do not work at yahoo India lol

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