Why do I feel like all my CDs would kill the IKEA “Pee on this ad” idea because nobody would do it, or it’s too random.

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Hmmm. Seems legal would be the ad killer here. Fantastic ad creatively/ strategically

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Maybe they’re right.

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That’s why you become a CD. Or find a boss who shares your taste.

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Having boss’s who share your taste is key.

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