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One production company admitted to me they were lowballing most of their production bids in general to win the jobs. So when they bundled post that was getting lowballed along with everything else. Not sure if that helps explain it 🤷🏻♀️. This might be a good question for the production bowl.
In my experience direct work for agencies is the only thing that consistently pays rates. When I get requests from prod cos, I’m always like… guys.
Mostly ego and lack of knowing how to collaborate with others. The biggest directors I’ve worked with don’t have time to fret about the edit, they’re already on to the next one.
If the job has good potential, we’ll usually do a cut together to present to the agency. Then after the agency and client muck it up with “design by committee” feedback, we finish that first cut.
If the director has time to spend in the bay, that director is hard up for work and really depending on this project for their next.