Why is everyone leaving Droga?

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Culture just as toxic as ever. Hours just as brutal. But work hasn’t been good in many years. Place is just a shell of what it once was. Owner sold for money. Top creative talent left/got pushed out long time ago. Who wants to kill themselves to work on chase?

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This is spot on

I feel like Accenture is why.

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I’m not saying anything new here, but Droga could do better creative work after fixing their own brand.

Accenture’s own work is not differentiated. It isn’t innovative. It isn’t memorable even to its target.

How could the shop they own be doing better work if their own parent company can’t?

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Because Droga left Droga.

likefunny

Because it isn’t Droga. It’s Accenture. Droga ceased to exist as soon as the “magical, amazing, consultancy” took it over.

likefunny

Because now they actually need to work and deliver real results

smartfunny

Another offshore resource?

But what about Pelle? 🤣

likefunny

There is no bigger (and littler) narcissist than David.

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This. 💯

Promotions and raises close to frozen for two years

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Who’s leaving?

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Everyone.

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$

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