Why is MBB obsessed with painting themselves as something greater than a for profit business where their core business is helping for profit companies be more profitable? All of this "changing the world" seems a bit hypocritical to me. Nothing wrong with making money by the way!

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Tons of reasons. It helps staff justify working insane hrs, is good branding for gen z recruits, serves as soft defense against regulation, etc.

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This is a pretty good summary, albeit with a bit more cynicism than I’d typically give it.

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All the FAANG companies started out with the goal of “changing the world” as well and then pivoted to marketing business.

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Google got rid of "don't be evil"

It isn’t just MBB. Every major company does this. I agree it is absurd, but it is pervasive more broadly.

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Booz Allen’s mission statement is literally “Empowering People to Change the World” this dumb phenomenon is not unique to MBB.

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At BCG we just “unlock the potential of those who advance the world”, so we don’t even pretend to change the world ourselves 🤔

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BCGers can fall under “those”

Umm, sounds like your issue is with capitalism in general

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Economic efficiency is about using resources, including both raw materials and human labor more efficiently. What we do with that efficiency, is up to us. Some people want food, a house, a car, etc.

I think it is easy to say wealth is not important when you’re privileged enough to work at MBB.

I also dont think the facts support the notion that growth is ”always at odds” with ”what is good for our planet” (e.g. we have grown output in the last 2 decades while using less energy, and energy generation keeps getting cleaner). Tax bad things, incentivize good things, but dont stop trying to increase economic output.

The solution to the second problem is unemployment benefits and redistributional taxes. Not making fake jobs that are not marginally useful. There should be laws protecting people, we should make people feel safe in their workplaces, transitions cant be too abrupt, but in the end of the day jobs that are not effective should not exist and the longer they are kept the worse off we are collectively.

Waste is immoral until everyone have something to eat.

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Gotta recruit those naively idealistic undergrads somehow

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I actually think most people who go to MBB understand they are selling their soul for the good $$. I do personally think that people who claim they want a career in sustainability, public policy or real “change to the world” and enters MBB fake af.

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It’s important for recruiting and retention. Most people, but especially Gen Z, want to think their work has meaning, so it’s a useful front to convince themselves of that for at least some amount of time.

A decent % of projects are “good” depending on how you construe them. That being said, critics will say that MBB’s approach to social and public sector issues is capitalist and “problematic” in nature and blah blah. It depends on your philosophy.

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I don’t disagree. I’m always annoyed by the hypocrites more than anything. If you’re going to do this job, don’t pretend you’re a noble person. I see this hypocrisy with Gen Z more - maybe it will just take a bit more time for them to get back down to reality.

I mean I feel like that’s in every industry though, even universities….

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1984isms

How would you feel about working for a "cruel aristocracy"?

Because the public expectation is that we do good in the world lol. Look at what gets McKinsey dragged in the press

To add, its not entirely inaccurate either - have a look at MBB's public/social sector practices, which are in some geographies a huge chunk of revenue. From what I've personally seen, it's accurate to say that yes, real change is being made and is driven by consultants.

🤷‍♂️

There are partners who’s work makes a difference but it does get disingenuously sold as a bigger part of the portfolio than it actually is.

If incentives are aligned properly, making a profit and improving the world are not mutually exclusive

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