Related Posts
Any news of hike in ey India??EY
Conversation Starter
Conversation Starter
More Posts
Do you get bonuses in industry?
Is B school a good idea as a software engineer?
Azure Virtual Desktop Hi 🐠🐟 Looking for referrals for Azure Virtual Desktop #AVD #WVD Exp : 12 Please help me with referrals in your organisation. Email: quantum1232003@gmail.com Wipro Cognizant Accenture Capgemini HCL Technologies Infosys Deloitte USI EY India Cognizant Wipro Capgemini Accenture Deloitte Infosys
Visual Storyteller
Additional Posts in Advertising
Layoffs at grey?
Rising Star
Clues that you didn’t get the job?
New to Fishbowl?
Download the Fishbowl app to
unlock all discussions on Fishbowl.
unlock all discussions on Fishbowl.
You’re an undervalued asset. The craziest part about that is your job is so much more difficult than a consumer art director’s. You have to make selects and layouts where fit in all that legalese into the image, right? Stay strong.
Yeah, like in 1950. 70 years ago. Reverting back to that outdated era is a bad thing, not a good thing. The few creative agencies that are bucking that backwards trend are the ones that will survive. And they’re the ones that Art Directors like OP fight tooth-and-nail to get into, to get away from agencies that have your philosophy. Hence this very post.
In my experience, it’s harder for pharma ADs to organically get interesting art concepts turned into campaigns in most contexts since the clients are so conservative. Doing spec work is honestly one of the best ways for a pharma AD to diversify their book.
A lot of our job is more design-focused, too, compared to consumer work.
I’d rather work with someone who can produce even *decent* pharma over ANY level of work for a darling brand.
Oh, you won some awards with Gatorade? Dope. Must be tough making that happen with all the access to talent, budgets, and people tripping over themselves to help.
Also if you’re putting pharma in your book it’s more likely you actually DID the work. As opposed to playing some peripheral part to then add the entire campaign and hope it plays as yours.
I think the work in pharma is just generally less conceptual. The design part of it is exactly the same as consumer, but the idea part is a little different. Plenty of talented pharma AD’s but it’s impossible to evaluate their conceptual abilities from pharma work.
That’s how most pharma creatives break out of it
I’ve worked in both, and honestly the talent just isn’t there. There are some good designers and layout people, but on the whole it is simply way less competitive. Also, the craft is way more important (as others have mentioned, getting all that info on the page) than the idea.
You got me on oncology. I’d say it’s near-impossible. But not impossible. I never believe anything is fully impossible. But yeah, in a practical sense, impossible, because the few who could crack those tough briefs would rather work on Super Bowl spots for soda brands.
A really conceptual side project can be a good way out. Especially if it gets a lot of press.
Sure dm me
Do some pharmacy samples for your book. Go to your doctors office and pick up some brochures. Buy a readers digest or get a hold of anAARP magazine, for ads related to diabetes Go online to Bayer, Pfizer and some other pharmaceutical companies, they always have links to their product sites and explore the downloadable patient brochures Create some stuff for your book.