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Likely. It seems WK has really made a dent to the account as they’re even securing it in Australia with their new office opening. You know how sure you have to be that you have a client to open an office? Let alone from ddb, an agency McDonald’s have worked with for YEARS
Agree, I think this helps bring a bit of context.
Most likely these smaller arms are just operational - needing to ensure quality and consistency while using the global office to execute the creative and they manage local stakeholders
https://www.campaigncanada.ca/article/1855786/wieden+kennedy-establishes-canadian-presence-service-ford
As someone that used to work on the global work, the UK work by Leo was always held up as gold standard McDs TV internally at McDs
They’re now executing W+K’s strategy, but with less flair. Think things are shifting
I don’t believe the business operates in that manner. WK owns the global business ie these larger brand campaigns relevant to every market. But regions / local markets will have their own budgets, campaigns and initiatives that are relevant to their needs and audience.
For sure but that’s how all global retainers work, you can’t come in and just wham the whole global business. The Australia business came about because of their relationship with what they’re doing in North America and then as they began to give projects for different markets, one thing and then another
Leo's did this work though no?
Yea but it’s the campaign that WKNY did originally with Travis Scott, and have continued doing. ‘Famous orders’