With product marketing do you have to be passionate about the product or just know how to do the work? I’m about to have a conversation about a PMM role that I know nothing about the product. Any advise?

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Posting as :
works at
You are currently posting as works at

If you were choosing between two candidates, one of which was passionate and knowledgeable and the other hardly knew about the product, which would you choose?

You can sometimes get away without knowing a lot but if it's a competitive job that's a lot harder

My advice would be to spend a few hours learning about the product

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Those things aren't mutually exclusive. You just have to interview well. Passion and knowledge both help here. What you lack in one area can be partially balanced by having the other.

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