Writing things I know the client will want / buy but just hating everything I write because of it. The client doesn’t like anything interesting. Know this is the job sometime, but any tips / tricks besides grit my teeth and bear it? Making the days really drag. SOS

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Posting as :
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welcome to the business 🤗

Ha… yep!

Dream clients are few and far between. The three tricks are 1) kill yourself to find something decent they’ll buy, 2) don’t let the constant struggle wear you down because the job at your level is just to have great stuff regardless of if they buy it and 3) become senior/experienced enough that you can sway the client to like better stuff

Just gotta eat your veggies and pick and choose when and where it matters to you. Other than that, welcome! But I still do think that for the most part, it’s better than doing anything else.

Do actual creative work on the side and make money for yourself instead of shareholders

Get it done fast.

Try and find small wins within it, like top notch executional craft or clever lines within the meh idea or inside jokes between you and friends/coworkers.

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