You start a design agency with about $500k at your disposal.

The only requirement is to go for projects or contracts that pay at least $50k, and the starting revenue goal for the year would be $250k.

What are you doing with that money to build an agency and meet the requirements?

This may or may not be my position right now...

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🙋🏻‍♂️ Small agency founder. Depends entirely on the size and quality of your Rolodex.

If it’s big and warm, and you can easily draw on it for those plum jobs, then spend that money on high-quality talent that can execute for you while you chase the next project. Don’t fall into the Founder-from-Creative trap of doing or directing the work yourself.

If you’re building your Rolodex from scratch, or from a handful of contacts, plan on living off that money while you build credibility and recognition.

$50k/job is… ambitious for an unknown entity. It’ll take some time to get there consistently—and with creative outputs, you may find yourself tiling together that budget piece by piece, task by task. We’ve been going 6 years and now regularly stack up 6-figure annual revenue from most clients… $10-20k at a time, all year long.

What are you billing?

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