I find nothing more frustrating than this but I guess I have to deal with it and figure out a way to see it through. What’s your go-to strategy when a key client suddenly changes their priorities mid-project? I can't find the balance between keeping the client happy without burning out my team, and it's just saddening.

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Questions we’ve been trying to answer for a million years lol.

What’s worked best for me is having a new year learnings and best practices meeting and visualize impact, focusing on streamlining efficiencies for time, money and planning. Going to have to put some account stuff in there for your own side about what can do on your end in general, so it’s not an attack meeting, but helps get the point across.

Focus on most important feedback during certain review steps, and what types of feedback at later steps cause the most negative impact.

Outline some high-level process notes so they understand what it looks like when you get direction change internally.

Add whatever feels like something that needs fixing, and the most important part is framing it like you are doing this “together” and not reprimanding or calling anyone out specifically.

Most importantly show how enacting those best practices can help improve speed to market, and can reduce budget impact:

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