Anyone know of or use a good pitch strategy guide/template that helps focus and structure the final deck? Any best practices you could share would be appreciated. Thanks!
New Business. The good, the bad, the ugly.
I work at a smaller UK based agency that is trying to grow in the US where they have low brand awareness. If u were in my position, what do u think are the most successful lead generation activities?
Curious if anyone uses a new biz referral source / program and what you have found useful and beneficial?
Thinking about biz dev on the media agency side: How do you find newness in strategy to get clients excited? Isn’t it 100% data now? As if media wasn’t unsexy enough. How do media agencies do it?
We got a new business email that reads, “Interested in quadrupling my business in six months. Contact me if you can help.” If there’s a marketing firm that can do this, please contact me too.
Anyone here have any advice for outsourcing new business? We’re an 18month old, busy design consultancy. I’m getting tied up in delivering the work and the pipeline suffers.
When you have a small department, how do you approach adding talent when you have very little room for them to grow?
any tips for recruiting RFP response writers? it's not s typical ad/writing gig, so trying to figure out what talent pool makes the most sense.
Does anyone have tips for getting prospective clients to state a budget? I'm not trying to milk anyone...I just hate wasting my time scoping projects they can't afford.
I've been starting to work more in new biz at my agency and the president said in a meeting this afternoon that he wants to increase our close rate to "at least 50%" once we're at the pitch stage.
WOW this book is amazing! I think everyone in new business needs to read this book ASAP. It completely changed my way of thinking and approaching new business. Highly recommended.
When you have moved jobs and gone to other agencies, have you been asked to leave immediately after giving notice? Or are you typically able to stay the 2 weeks?
Say we’ve got a pitch in 3 weeks. What’s a typical fee for a freelance strategist to lead the strategy and work with the team to build the deck? How much would they make in that gig?