Struggling. Hasn’t been an easy year on RFPs and pitches. My CEO makes me go after everything. I’ve tried to change my process in organizing information for pitches to my leadership team who is closely involved, making process improvements, etc. Most of the feedback we’ve gotten this year on losses has either been non existent from clients/procurement, or directly tied to creative we presented & liking what another agency brought. Any advice for things you’ve changed that have tipped the scale?

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Really great advice. All of this. It’s impossible to run after everything. It’s how teams (and especially biz dev departments of one) burn out fast.

Data is valuable. Creating that rubric to asses the opportunity and how likely a chance you have to win is a good way to guide discussions. Also a look back at your win/lost rates, investments the agency made on the pitch (hard and staff costs) plus a note on the initial intake reco.

Partner with your leadership team on putting that stuff together and set a plan on what opps put you in your best position to win.

It’s not a science in the least bit but might help give you data/agreements to point back to when you get the “just pitch it” directive. Good luck!!

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Are you sharing the feedback when you’ve heard the work isn’t there? I’m asking because a lot of us biz dev people want to soften the blows when they come and, unfortunately, the work is our product. If the product isn’t good, the product doesn’t sell. And if your leadership team isn’t responding to that, there’s very little you can do.
I’ve won pitches on strategy, I’ve won pitches on passion, and I’ve won pitches on the work. It’s always easiest when it’s on the work. If the work is bad, everything else is a million times harder (or impossible).

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