Account folks — What sources do you regularly use to follow industry trends and news to stay on top of what your accounts are up to?

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Fierce pharma for health accounts

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My agency has subscriptions to a few different market research firms for demo/strategic insights, and I follow a bunch of trade newsletters for my own clients (I prefer to just have them in my inbox rather than go hunting). We also use a tool called Sharpr to keep track of different articles and can build a client-facing newsletter if we want.

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I went through my client’s default media list and subscribed to the newsletters for all our target news outlets. (I don’t read them all every day, of course, but I’m at least aware of what the big stories are and try to read when I have time.) I subscribe to the company newsletters for my client and their core competitors. I also follow notable companies and people on LinkedIn.

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