Any advice for a designer trying to pivot into a marketing role? I’m from a boutique agency with 6 creatives. So I’ve definitely rolled up my sleeves to launch a few campaigns. Not just the visuals, but selecting tactics, building out the campaigns, and working in marketing automation platforms.

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Posting as :
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You are currently posting as works at

I would agree with picking up side gigs to showcase some marketing automation and campaign execution. Depending on the flexibility of your company, see if you can dive into some different areas. For Marketing automation, knowledge of the platform is key (i.e. Marketo, Parrot, etc.) as well as strong CRM knowledge. So make sure to get additional training in areas if you don't have immediate access to the larger platforms.

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That should be Pardot not Parrot. You gotta love autocorrect. 😁

Do courses on things that the role would require you on a day to day basis.

Maybe pick up some freelance on the side to execute what you learnt too.

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