Any chance the copywriter who wrote the Liberty Mutual jingle is on here? Great stuff. Seriously, how did that happen? Did they write 500 jingles and the client was like, "let's just say Liberty over and over."

likefunny
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At my old agency, we used to call this, "being the copywriter on Marlboro"...

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funnylike

I had a CD that worked on Marlboro. He called it drinking the kool-aid.

Pizza pizza

likefunny

Word is it was originally supposed to be one less liberty.

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Has any brand done 4 times? I think that's my new mission.

The human brain only can remember something if repeated at least 3 times

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I mean, it's catchy.

Typically jingle houses write jingles. Copywriters just “come up with the idea” for a jingle lol.

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“We are Farmer’s! Bum badum bum bum bum bum” isn’t that much better.

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Not sure - but they've been a little behind...

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“Hot Pocket” We are only saying it once and you will love it.

funny

My kid loves that fucking jingle…

Ha I used to work with him. Fun guy

Which fun guy are you crediting out of curiosity

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