Any tips for figuring out a day rate at a senior account level? Had seen the tip of adding 30% to salary (with the expectation of getting lower). Is there any right formula?

Thank you!

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If you consider weekends, regular holidays, Thanksgiving, Christmas and New Year’s, plus a couple weeks’ vacation, some sick and personal days, and few summer Fridays, you get about 200 working days a year. Use your fulltime salary, divide by 200 days, then add 30% like Senior Producer 1 said, which is the overhead for benefits, health insurance, etc. It should line up with the rock-bottom minimum you should charge as a freelance day rate.

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+30% is standard, so you heard right

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Have you come across freelance GAD roles? I've never seen anything higher than director level for freelance gigs

BD 1 - incredibly few and far between. Unfortunately.

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