Any tips on how to genuinely kick off a new agency-client relationship that 1) doesn’t seem like brown nosing and 2) demonstrates leadership from the agency side? I know it’s been done incorrectly many times, but I am interested in advice from people who have experienced it done well. Also, l am clearly already aware of status reports. I’m looking for other best practices.

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Be respectful of your clients' time. Managing their account may be your full time job, but they may have several other responsibilities outside of the work that you're doing for them. Once they can trust that you are getting things done and not worry about babysitting, personality can come to play.

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Besides general brand onboarding stuff, one thing I like to do is take the day to day lead out for lunch, not only ask what their goals are for the brand but their personal career goals so you can be an advocate for advancing them as well. Obviously in a way that is less narc-y than how that sounds.

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