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We treat organic/paid as one channel and bake the two tactics into media plans as makes sense.
It took a while to get the departments 'merged' but it's cool.
Paid is our fast, heavy hitter, and organic is long term efficiency and volume.
I get it!
Focusing a lot on technical SEO and have been seeing great results. Also it’s not a new concept, but its amazing how optimizing titles and meta descriptions still makes a huge difference. I think a lot of times the fundamentals can get overlooked for the new trends.