Anyone else find that when the C-suite gets more involved on a client, they solve zero issues, add a lot of complexity and you eventually lose that client?

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Chicken vs egg. Usually if they get involved where they weren’t before it’s because someone spoke to or heard something from someone else and at times it’s a last chance effort to keep the business or build a relationship with the new person running things (which is when this happens a lot).

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Of course. Although I find they always problem is that they always misdiagnose the issue, let the panic affect things that aren’t broken, completely fold when it comes to talking to clients and are so surrounded by “yes” men that no one will tell them “that’s a bad idea.”

My larger point is that I don’t think agencies benefit from having a layer of management that doesn’t touch the business. Trust your people.

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Feels like it’s been trending that way this year. I assume that the “complexity” comes from trying to meet an unrealistic expectation set by client. My biased conclusion is we have sacrificed authority for favor and have been mismanaging clients for awhile now. These woes are just the symptoms. I could be wrong though.

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This and people legit do not care to learn the purpose of their counterparts and how they can be be leveraged and when…lately people have become so quick to get unjustifiably pissed and unfairly critical of their colleagues without any effort be a literal team player in the name of successful client satisfaction.

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If C Suite is getting involved, it’s because none of you on the team have been handling the biz.

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A snap judgement with no information? You’re c-suite material!

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Does c-suite count CCO? Because then the answer is yes.

Yes. More than anyone.

likehelpful

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