Anyone have visibility into Publicis’ programmatic offering? What fees are transparent and which ones are hidden or buried?

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Depends. They have two branches, Precision and APEX. Precision is more managed service and uses a fully transparent model. They share all fees (platform & agency) and rates. APEX is on a. Guaranteed or Deals model. So depending on the deal/contract with inventory source, you might not get a look into actual rates. But APEX takes on the risk to guarantee KPI is hit

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One transparent and disclosed, apex isn't. Make sure you understand value here vs ad networks

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@AD, Slight correction. Precision's buying model depends on the Publicis agency. Spark Precision is nearly all self service.

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Transparent

They’ll both give you terrible output tho, don’t worry

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