Anyone know if Droga or Accenture are hiring brand consultants to bridge the void between their capabilities? Or is the intent that management consultant and Ad strategists somehow meet in the middle?

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Accenture is building a practice called Customer Insights & Growth to lead CMO engagements, hiring and acquiring marketers.

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Interesting. I’d love to know more. Would you be comfortable making a referral or an internal connection? Thanks!

“Acquiring” marketers. Show me a creative that will let his/her brain be “acquired.”
Jack and Rose just set sail for New York, kids.

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This. Consultants are nothing BUT employees. Most creatives (esp those that have hustled, worked freelance, etc.) can smell a sellout. Acquiring creative firms doesn’t generally work because you can’t “bottle” what makes them great. You just make a firm that’s bigger, not particularly better. Also: not sure if you’re unfamiliar with metaphor but in a “business context” the acquiring firm is like the Titanic: talent and clients will start to bail when they meet folks like you.

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