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You should be doing as much as the former as you can. In addition, the Cd should have a guiding vision for what the work needs to be overall. But that should not be based on their own style. It should be based on client needs, strategic thinking, the landscape of creative etc the CD should have this in mind and help the teams get to these goals on their own path, inserting them selves and their style/ideas when needed
80/20, but depends how good they are.
I STFU on 80% of things and only weigh in heavily on things that will siginificantly affect the end product and make it better.
If they need permission to write bolder stuff, I see opportunity for a bolder casting choice, a better director, a snappier edit or a bigger creative hook, I will get hands on. I want them to have the best work possible, or I’m failing them.
But I ask if I really care first. And assume that the things I like aren’t necessarily right. You gotta choose your shots and be honest with yourself.
However, I think the whole “I’m just here to shepherd the team’s vision” is kinda performative BS from leaders who are lazy, don’t have a strong vision, and want their teams to be their BFFs for job security or because they’re insecure. I see a lot of purely performative servant leadership.
The best leaders I had were really kind to me but also kind enough to get me out of my own way.
Never about my ‘style’. About what’s right for the brand and assignment.
That’s a tough question. For me, there have been times I’ve had to teach a team to do things the “right” way versus the “wrong” way. And there have been times I’ve had to teach teams to seek a “better” way. The framework is easy to talk about — there’s an objective checklist and a subjective checklist — but difficult for some to internalize and execute. Most young creatives have trouble with the objective checklist: is it feasible? Is it on brand? Is it on strategy? But they nail the subjective checklist: how will the audience react? Is the execution well done? What does your gut say?
Don’t try to make them do your kind of idea, understand theirs, then help that become better (if it needs help and assuming it’s good).