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Rising Star
Not ideal but I’d choose based on which holdco is doing better. For that reason: Leo.
This!
Definitely NOT Ogilvy. It’s all great on paper, but the reality is so different.
None of them! Get out of agency work. It has become so corporate. Start your own business and do great work!
Leo has been winning so much new business lately.
what city?
NY
Everyone here clowning on Ogilvy, but the agency has done great work on a global level:
• UN Women — The Autocomplete Truth (2013)
• IBM — Outdoor as Utility (2013)
• LEGO — Build the Future (2017)
• BK — Moldy Whopper (2021)
A lot of their awarded work comes from their international office though. What’s going on in NY?
That OOH ibm work was as fake as it gets. Not hating tho, wish I had it in my book.
CMI
Leo NY was previously Publicis and AKQA NY has been very quiet so I’d say Ogilvy…or keep looking
Why? I imagine most work is not super interesting but at least there’s some book worthy work being made there.
None