Can Weiden+Kennedy basically get away with anything they want at this point? Because their most recent spots for RXBar are nothing short of trash. Am I missing something?

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Yeah, this is work that gives voice to the company’s no bs approach to making nutrition bars. Smart, and miles ahead of showing almonds and honey being swirled up or an organic farmer walking through the woods. This work has personality.

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Came here to say exactly that, how easy it would have been for a bad agency or a bad client to show another boring photo or footage of ingredients being poured. This is very much everything this brand stands for and I salute it

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I agree with OP actually. People have been referring to commercials in commercials for years. How is that fresh and new? And I didn’t find them funny at all.

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I laugh at you all. I know the guys that created RxBar. They are great guys who thanks to a pretty good product and an absolute genius package design were able to go from $0 in sales to selling the company to Kellogg’s for 600 million in under 10 years. They would find your argument cute.

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👆 not sure “radical honestly” is something only one brand can own. Especially across different industries.

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These suck. And I’m as on board with wieden as they come. No bollocks was brilliant because it exposed an entire beer industry built on bull shit. These start in the same place- taking the piss out of the dumb and hamfisted health industry- and then they go absolutely nowhere. What is there to like here? How the chocolate bar opens like a window? Get a brain

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Right. Just like they could for the No Bollocks campaign or any other self-referential ad ever made. But they didn't. None of them.👍

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No bollocks but not funny.

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@ CD1: The company having confidence doesn’t necessarily translate into the consumer having confidence in them.

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@ Huge 1: No one ever mentioned anything about their product. I’ve listened to interviews with Peter Rahal and have nothing but respect for the guy and what he’s been able to achieve. But nah, I don’t respect those ads.

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@ Huge 1: I’m not doubting the whole no B.S. approach and tone played a pivotal role in this brand's explosive growth. I’m just saying this spot misses the mark when it comes to that tone. And Senior Copywriter 3 hit it on the head. This work isn’t even original within their own agency. They did the same crap with Sprite - celebrity tells you to buy the product, or not. Riveting stuff.

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I laughed out loud. They’re great.

They’re very, very minimal and easy to go over one’s head. Which makes them that much more impressive, imho.

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I think there's way worse work out there to pick on. Not the most original but far from "trash".

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No way the client is at fault

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@ Ogilvy 1: You’re right. It’s not a walk through the woods. And I don’t think that’s anything anyone wants to see. But other than the art direction it seems fairly craftless, and like AD 1 said, “lazy”.

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@CD 3: I think Ice-T was a smart choice to enhance the no B.S. tone and attitude of the brand. But with the current writing, he just sounds apathetic rather than being the voice that cuts through the B.S.

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I do like the minimalism though.

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👆 you wish you had ripped off a bunch of ads, CD1? Nothing is stopping you. Steal away. Joe La Pompe will always be there for you 😆😆

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I think they are 🔥

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OP I’m almost glad you don’t like them. H8rs gunna H8

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WK can make whatever work they want and like. Their PR department is in overdrive though. Chillllllllll.

That Duracell fantasy football mouse spot. Didn’t need to know that existed on AdWeek.

Okay, not great. Definitely a trope we’ve seen before. Art direction is fine/good, copy could’ve been smarter.

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