Clearly just someone named Martha said this, especially with the grade pending in the window. I didn’t really like the Surreal Cereal campaign and now this tactic is happing at mom and pops. Is there a line when it comes to endorsements that feels unethical?

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I’ve eaten there plenty. I can believe she’d say that. It’s a 20 year old Brooklyn restaurant. She’s a New York resident. I don’t believe anyone who works at Pies n Thighs even saw the Surreal Cereal campaign and wanted to copy it. Is there a line when it comes to self-editing wild assumptions?

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Ehh it’s really good fried chicken, and they were a hot restaurant when they first opened so I wouldn’t be surprised if she said that. Not everything has to be the same.

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Their Instagram has a pinned video of Martha Stewart saying almost this exact quote… “one of the best” vs the best.

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It's okay if they're a Bonny and Clyde type brand, though borrowed interest is a low form of rapport no?

Surreal Cereal campaign? I'm so out of it

Oh right. They weren't the first to take that approach. Thanks for linking.

Why would Martha Stewart care about the “grade pending” on very popular, 20yr old eatery?
Doesn’t that mean they’re just awaiting the local gov to come in and do their check. Pending in no way equals low grade.

Grade pending is a fix it ticket for something not restaurant closure worthy like a fridge out of temperature that needs repare.

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