Comms Strats: what do you value in a brand strategy partner? I’m being interviewed by a Comms Planning Director next week, and haven’t really worked closely with one over my career...little help on what to expect?

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A true understanding of what it takes to implement a strategy. Few things are more frustrating than working with strategists that present grand ideas and lack an understanding of what it takes to bring those ideas to life.

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Get ready to talk about the partnership between strategy and media. Comms planners want people they can work with. Ask them how the partnership works in their agency. Talk about how media has shaped your work, or how you factor in how your campaigns roll out. Have something smart to say about what's happening in social platforms, whether it's the FB boycott, or the sudden popularity and politicization of Tik Tok.

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I think showing curiosity, grit and being a team player is important. If the connection is there everything else will fall into place

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