Consumers are flocking to niche communities like Reddit & Discord for real connections over polished ads. Is ‘community-first’ marketing the future—or just hype? How do you build genuine buzz without seeming salesy? Success stories or fails?

I don’t know a lot about discord but I imagine that’s an authentic way to reach real people

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I think this has been true for the last 10 years or so. At least, for many consumers. A lot of people are tired of being "sold" to and want to connect genuinely with others.

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People will flock to communities that show them interesting things, and niches can be found and formed just about anywhere. What gets tricky with marketing is that in some places it will just be utterly out of place. Most marketing messages will probably fall flat in Reddit, and I'm skeptical about Discord. Those places are full of real people, but they may not want to be marketed to, unlike, say Instagram, where people pretty much expect it.

All I can say is you best be ready for trolls and the most authentic and savage feedback. If you can't handle that and don't have a crisis plan ready, I wouldn't do it.

Ex. I've seen tech companies try and hold AMA threads on Reddit and they got ripped apart by developers and customers telling them how they really feel about the product. The company disappeared on the thread when things got rough... hence my advice be prepared and have a plan on how to engage with the dark side of the comments.

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