Convinced my client to take a risk in digital - backed by data and rationale - their digital sales went from $2M in 2019 to $16M in the month of May, projected to do $100M+ from digital in 2020 hopefully replacing a large event based revenue stream. Meanwhile - I got some pats on the back. I literally saved 40 people from being fired, and I kind of want more than a thumbs up

likehelpful
Posting as :
works at
You are currently posting as works at

That's consulting for you. We're mercenaries.

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Thanks - yea it will be a great story. As I finish my Johnny Walker Blue and shop on IWC I’m thinking about updating the resume...jk

I’m really happy for the client and they have sent me a couple referrals due to the success so I’m sure I’ll reap benefits

You should know as a VP its not always about the public recognition, you know what you helped enable and its why you are where you are. It wont go unnoticed internally etc. Also - did you solely just convince them to take the leap or guide them through the execution of it?

likesmart

Wow - hats off to you (and your team). Just remember the client wont forget it deep down - if this doesn’t earn lifelong loyalty with your stakeholders, idk what else could

Be honest here: how much is this due to COVID? And being dead serious. Did their sales increase that much overall or did it just all shift from other methods (retail, sales reps, etc.) to digital?

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This is great story. True value of being “agile-mindset” considering those 25 engineers will facing significant disruption in their usual work habits. WFH in North America is very different from WFH in New Delhi/India.

👍🏼👍🏼

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Stories like this got me attracted to consulting.

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Ask them for a job.

If they don't want to hire you and pay you $$$, you actually hust have a hugely vastly inflated ego and view of the value you added (ie. they would have done it anyway without you).

If they do hire you and pay you $$$, then your ego is justified. Congratulations.

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Next time, negotiate outcome-dependent fees, if you dare ...

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Great success story OP, but what does “digital” mean in this instance?

Not to nitpick, but I really find the use of the term strange without specifics of what was “digitized”. Did they transition to digital marketing campaigns? Did they take on an e-commerce implementation? Did they improve performance or efficiency in backend processes?

Just curious :)

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.NET based platform integrating with a custom IMS, CRM, and CDP. All the acronyms...

If it were the other way around and what if your client lost money? Do you think you would be open to share the loss?

Yes of course - a risk is a risk. You can only approach it with rationale and hypothesis - prove it wrong or right fast and pivot or don’t.

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British poet Philip Larkin's poem "Annus Mirabilis" begins with a reference to the trial.

Good job! *pats on the back

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