Copywriters:
For more content-heavy pieces (brochures, webpages, longer emails, etc) do you get buy-in from your internal team and clients on outlines before you dive into full copy? If so, do you find that it’s a help or more of a hinderance? If not, what is generally the first internal touchpoint and the first client touchpoint on more content-heavy projects at your agency? TIA.

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I would definitely want to know the beginnings of how the document is organized and laid out before I write it. Unless they want me to figure out the docs organization, too. In that case I would probably run that past whoever "We'll say this here, this here, and conclude with this info here"

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