Creatives, times are tough and jobs are scarce... but DON’T put work in your portfolio you DIDN’T concept, create, execute on.
Going through the “Avail List” site looking for candidates and have seen a few ACD’s claiming work that isn’t theirs or campaigns where they they produced the social platform pieces yet they have the TV spots as work they produced.
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The Ad world is pretty close knit and it’s fairly easy to verify who had a role/part in the work. Honesty goes a long way.

likeupliftingsmarthelpful
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Honestly, shame on everyone in this thread in my opinion. Advertising is hard enough as it is. In my experince at two agencies as a creative a few small handful of senior teams get the TV work and everyone else gets scraps. If you’re trying to maximize your scraps...respect.

If I design the transmission system for a Ferrari...I would say I worked on helping design that Ferrari and would put the whole Ferrari in my book, not just the transmission system.

likefunny

I’m not sure what people are mad about here. If you worked on part of the campaign and say that, and are clear about what you did, you can say you had a part in bringing a cool campaign to market. Just be clear about what you actually did.

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I was CD on a project that won numerous awards. I left the agency after concepting/writing/casting/animation and sound design were already done. But before final release. My name is nowhere on the awards list; some new CD got the credit. But it was my and my team’s baby. Damn straight I put that on my resume.

likeuplifting

Yup. This shit happens all the time. Also, if you’re a freelancer, it’s kinda normal unfortunately. So many times as a freelancer you get called in to crack something that nobody is cracking. Hand in your scripts and your thoughts. Maybe for a few rounds and when things start to get approved, you’re shown the door. You get your check a couple weeks later and you never hear back until you see your work on TV and the awards circuit making the rounds without your name anywhere in the credits, even though it’s your idea and you wrote it.

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Well your talking as a CD, what if an intern sparks the idea? Or a Jr who created the visual direction? Then doesn’t get involved with shoots/production because only senior people and creative directors go on shoots. Do they not have the right to put it in their book? I can understand that its wrong for more senior people doing that, but lower levels is ok with me.

Oh I see, gotcha.

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